OmniStar Financial Group
A complete rebuild for a Wilmington wealth-management firm, with their own CMS, every old URL carried over, and a video library that updates itself.
Visit Live Site- 562
- old URLs preserved
- 300+
- articles migrated
- 239
- episodes with full transcripts
- <1s
- every page delivered
OmniStar’s old WordPress site had grown over a decade into hundreds of articles and a long-running weekly show, with nothing tying it to how the firm actually advises clients. The rebuild starts from their own framework, the 10 Elements, and organises the site around it: an interactive journey through all ten, a homepage constellation that cycles through them, and a guided Second Opinion enquiry in place of a plain contact form.
Behind it is a CMS the firm runs themselves, with separate publisher and administrator roles. All 562 old URLs still resolve, so ten years of search history carried over intact. 239 episodes of We’re Talking Money came across with full transcripts, and an automated job now finds each new episode, adds it, copy-edits the transcript and publishes it, six days a week, without anyone touching it.
Every page is cached and delivered in under a second. The homepage leads with a video from the firm’s October shoot, edited and colour-corrected in house, with a separate cut for phones.
